As business owners, entrepreneurs or active bloggers we all want to find the best way to get the most exposure for our brand when using social media. When wrapped up in the day-to-day, it can be very easy to skip a step when promoting the latest blog, video or press release.
Here are a few steps you don’t want to skip to make sure your brand gets the most visibility on your social media channels.
1.) Share From Your Facebook Page – When you want to share your latest content, first share on your brand’s Facebook Page, then on your own personal Facebook wall. Use a URL shortener and add a short message to your post. Keep your information short and to the point. You don’t want to risk losing the attention of your audience. If you are mentioning another brand, tag them in the post to get their attention. Chances are high that they will share your content with their Facebook community extending your brand’s reach even further.
Once you share on your Facebook Page, use the share link to post content from your brand to your personal wall. When you do this, you will share a link to your brand Page in your post. This is #1 way to extend your brand on Facebook and the most commonly missed step I’ve seen when promoting a brand.
2.) Do Not Use Social Share Buttons on Your Website – The social share buttons are meant for your audience in hopes that they will share your content, not for your own use. Of course there are always exceptions. For example, using the LinkedIn button to post to LinkedIn will help save time when sharing your content, but when sharing to Facebook it’s recommended you follow instructions mentioned above.
3.) Retweet From Your Brand – Similar steps when sharing to Facebook apply when sharing to Twitter. Always post to your brand’s Twitter account first and then retweet to your personal account. You will share a link to your brand’s Twitter account giving it more visibility and it will help grow your community.
4) Share Photos Using Your Brand’s Instagram Account – When using Instagram, you are able to easily share to Facebook, Twitter, Tumbler and a couple of other social networks. It’s a great opportunity to share your brand’s culture in one click of a button. It’s important to remember to post from your brand’s Instagram account. This is especially important when sharing to Facebook; it will help keep the look and message of your brand consistant and prevent access to your personal photos.
What tips will you put into play for your brand? Share in the comment section below!
Described as the “go-to girl in branding”, a self-professed social media addict and early adopter of technology, Tanya Salcido is skilled in the ways of digital branding, strategic online communications, blogger/influencer outreach and creating successful marketing plans. Tanya has a particular passion and flair for digital marketing for the Latino market. Her work in this area includes event organizing with an online Latino social media organization, published pieces in Hispanic Network Magazine, Professional Woman’s Multicultural Magazine and co-founding #LatinaGeeks, an online community that aims to empower and inspire Latin women by spreading knowledge of entrepreneurship, social media and technology.