Making The Cut

By Scott and Jennifer Fontana

Making The Cut

Making the Cut: Style Leader

Cristophe Salon Newport Beach was honored to be this year’s exclusive hair and make-up partner for Style Week OC. With all of the hustle and bustle of models in and out of the salon, the lights of the runway shining bright, and the music pumping loud, we looked around and saw the joy on people’s faces. We’ve since been inspired to share what style means to us, and why it’s so important in business.

What does style really mean? To us, it’s liberty, freedom and opportunity – to be whomever and whatever we want to be.

Style is not just in the clothes we wear; it’s the way we carry ourselves, the way we do our hair and the language we use when we speak. In business, it’s a culture we create. So that begs the question, are you running your business with style? If you’re not sure, here are our tips to get on trend:

  1. Define your business, then be it. Know what you want to do and the image you want to portray, then be it. If you’re in an over-saturated industry, but are committed to rising above the competition for best-in-class customer service, make your intentions known and then be that business. You will start attracting personnel who are also committed to customer service. You’ll start attracting customers and clients who have been looking for better customer service, thereby making them better – and more loyal – customers and clients. If you never define who you are and what you are, then you’ll find yourself lost and making sometimes costly business decisions, from office leases to personnel.  You’ll also never identify how to take your business to the next level.
  2. Set standards and maintain them. Once you’re who and what you want to be, set clear expectations for yourself and your staff and do not compromise your standards – no exceptions – whether it’s what to wear or a code of conduct. If you let your standards slip, staff won’t intentionally take advantage of moments of weakness, but those moments set a precedent and show your staff that even you are not totally committed to your standards, so why should they be?
  3. Establish a culture and sustain it.  If you allow staff members to wear casual clothes, expect a more casual attitude toward their work. If you require staff to come to work dressed the part, with hair and make-up done, expect a more confident, organized and productive culture. It’s less about the actual clothes or make-up and more about being ready to work, mentally and physically. It shows that team members put thought and effort in to being who and what they want to be, and it shows respect for the rest of the team to maintain a unified culture.
  4. Don’t give others anything to judge. If a client walks into a lawyer’s office and the furniture is old and worn, the staff is withdrawn and tired, and the lawyer is dressed in an ill-fitted suit, that client is likely not going to stay around for long. Now if you turn that situation around and a client walks into a lawyer’s office that has clean and modern furniture, bright windows and sharp staff, the lawyer now has equal power to show the client that this could be a mutually beneficial relationship.


People are naturally drawn to what is attractive, what exudes confidence and success, and what aligns with their own style. Don’t give current or potential customers any reason to question if your products or services are the right fit.

Last week, we wrote about leadership. This week, it’s about leading with style: seizing opportunity and exercising your freedom and liberty. We’ll leave you with a sample of photos from Style Week OC so you can see why we were so inspired to discuss this topic.


Leave a comment below and tell us how you lead with style.

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