Making The Cut

By Scott and Jennifer Fontana

Making The Cut

Making the Cut: Spring Cleaning

As the seasons begin to change, it’s time to bring out the broom, dust off those shelves, color-coordinate your calendar and do some good ‘ole spring cleaning.  Having a spotless space, whether personal or professional, makes you feel more productive and ready to take on the day. For many of us, the start of spring brings a fresh attitude – it’s out with our winter clothes and in with the cleaning bug and a new look.. But what about your business?  Your brand deserves a fresh appearance this season as well.  Here are some tips for giving your business a refresher this spring:

–       Environment: We all have stacks of paperwork somewhere that ‘we will get to someday.’  This spring, take the opportunity to go through, sort and shred those files to bring more organization into your business.  Once your physical workspace is clean and organized, take a look at your computer.  Consolidate files into folders, delete documents you no longer need. It will feel great once you’re done!

–       Atmosphere: When you talk about your company, what words do you use? Do you focus on the company itself or the key features it offers? It’s a familiar habit to promote the virtues of your company, but your business features have value only as they benefit the customer. What problems do you solve for them? How is their work accomplished more quickly or pleasantly by your services? Spring clean the “me” from your conversation and focus on your customers’ wants and needs.

–       Relationships: Are all of your business relationships positive ones? Do your team members represent your brand well and drive your business’ mission? Now is the time to take a look at your staff and evaluate if they are truly a good fit for you and your business.  Be honest about it.  If someone isn’t a great fit, take the time to think through your next steps – do you move on or address your concerns and resolve it?

–       Marketing: With your new sense of ‘out with the old and in with the new,’ evaluate your current marketing and customer service efforts.  Do your marketing materials still fit your brand and appeal to your target audience?  If you’ve been putting off redesigning your collateral materials, take that extra step this Spring to get them done!

What tips do you have for spring cleaning your business? We’d love to hear about it!

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