OC METRO Blogs

Making The Cut

By Scott and Jennifer Fontana

Making The Cut

Making the Cut: A Business Makeover

Around this time of year, we see a number of clients coming in to the salon wanting a new look for the fall and winter months.  This could be a seasonal routine for them, a need for something new in their lives, or just a desire to look drop-dead gorgeous when running in to a crush (or an ex) at a holiday party.

A new outfit, hair color or style, fresh makeup, or even a new pair a shoes can completely alter a person’s outlook and confidence. While that is great for the individual, what about when a business needs a makeover? What if your business growth has plateaued, sales have flattened or employee morale is down?  It will take more work than a trip to the salon, but sometimes a business needs to be revitalized.

When we took ownership of Cristophe Salon Newport Beach more than two years ago, we took the salon through a dramatic business makeover. From remodeling the salon to draw in more clients and adding a sleek retail environment, to selecting a strong team of talented professionals and establishing a new salon culture focused on personalized attention, we have a few tips to offer on how to make it through a business makeover:

  • What do you want your business to stand for? The first thing to ask yourself when starting the makeover process is: what message do you want to send to your current and prospective customers?  It’s important to remember what you want your business to stand for so you stay on course. Define your business and stay true to its mission.
  • Where do you want your business to go?  Next, determine how you want to see your business grow over the next three years, five years, even 10 years. Do you want to open more locations?  Do you want to expand your product lines? Do you want to hire more staff? Remind yourself where you want your business to go, what you want to accomplish, and why you started it in the first place. Then take your vision and share it with your staff so they’re working toward the same future that you are. We often find that business owners struggle because they are not defining and communicating their vision. Read more about goals and vision on our previous OC Metro blog: http://blogs.ocmetro.com/making-the-cut-vision/
  • What type of team members are you looking for?  Having the right staff is vital to any business. Take a look around and if your current team is not aligned with who and what you want your business to be, it may be time to make some tough decisions.  Our business model emphasizes hiring a strong, hand-picked team of beauty and hair care professionals. Each and every member of the salon team is an expert in his or her field, whether it be color, cut and style, or nail care. Our focus on professional development has also played a key role in building a successful and motivated team of beauty specialists. We teach professional development seminars to further educate salon staff about cutting, coloring, and styling trends and tips, and provide continuing education on the newest product lines. And finally, our presence at the salon, combined with an open-door policy, further adds to a successful culture with our team and our clients.
  • Do you love what you do? Maybe when you first started this business you were head of over heels in love with the idea.  And somewhere along the way, you fell out of love with it, or you just forgot how much you loved it. Any successful business owner will tell you, you have to love what you do.  So now is the time to take a step back and ask yourself, do I still love this enough to keep going? Or do I need to find a new love?

 

These are just a few things that we feel are important when doing a makeover of any kind.  In essence, it’s going back to basics of when you first decided to open a business. Stay true to who you are and what you know, but don’t be afraid to take risks and go outside your comfort zone to get a different outlook.

What are your best business makeover tips?

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