Adventures in New Media

By Suzanne Broughton

Adventures in New Media

Learn from Social Media Experts at Explore OC

For the first time Explore OC will be coming to town for a two-day conference that will bring together some of the top thinkers and influencers in the world of social media marketing.  Hosted by Social Media Explorer’s Jason Falls the conference promises to get down and dirty into the business of social media.

This arena of  business is still the wild west and I would without hesitation classify Jason Falls as the John Wayne of social media marketing — forging the path ahead. He has taken his successful web site “on the road” hitting major cities across the country, with Explore OC coming to Orange on Oct 18 and 19th.

Just some of the topics covered by speakers and expert panels include; developing an ROI framework for your business; how to operationalize social media across the enterprise; how research and data fuel more effective marketing campaigns; understanding Facebook’s advertising opportunities and how Fan Pages intertwine, how to approach multiple channels for an integrated marketing campaign; incorporating mobile marketing into your strategies; managing social content; the one secret to driving action through social media and many more.

I will be  sitting on the Media Panel: “How Radio, Film and Publishing are Adapting to the Social Era,” along with Ann Glenn of Sony Pictures, Corinne Baldassano from The Dr. Laura Radio Program, Jamie Kennedy of The Balancing Act (on Lifetime Television) on October, 19th.

Also on a panel is my good friend and partner in awesome, Marcy Massura. She will be on the “Making Sense of The Mess: Social Technology Tools & Platforms and Choosing Yours.” Sadly, both panels happen at the same time on the 19th, so you’ll have a whole Sophie’s Choice thing happening at that time …

OC Metro Magazine is the media sponsor of the two-day conference and we’re happy to be able to offer our reader a $250 off the regular price. You can go HERE to purchase  your tickets. Enter the code OcmetroVIP to receive the discount.

See you there!

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