How Skateboarders Are Saving the Environment
Ask a question or join the conversation or let us know what you think!
Pierre Andre is the CEO and founder and Sole Technology, an action sports shoe and apparel company here in Lake Forest with brands like Etnies and Thirty-Two. There are some people who view the skateboard youth culture as a menace and you don’t have to go very far to see the “No Skateboarding” signs or blocks on public fixtures like rails, stairs another things street skaters use to do tricks.
But for the last 10 years Pierre and his team have been making a huge positive impact on the environment and the Orange County community. For example, Sole Technology made in-roads with the city and community and by building the largest free public skate park in the country. Their HQ and shoe production is about as “green” as you can be with solar panels and environmentally friendly shoes. They are also very socially aware and have initiatives that include saving the forests and planting trees…
Watch the full Behind the Brand interview above, and tweet your questions to @BryanElliott, or leave them in our comments section below.
Dear Pierre,
Wow, great to see what you have done over the years. I remember when you were in CM and my three sons and I attended every outdoor sale you put on! I loved my red Etnies Sheep for years and years! If you would like to see what one of your Etnies Mom’s is doing now go to HHRY.ORG.
Hugs and joy from Arizona,
Deborah Lindsay
RT @TopsyRT: How Skateboarders Are Saving the Environment http://t.co/WwdIEmi0
My son, Ryan, works for Sole Technology