How It’s Done is an inside look at the people in Orange County who are making things happen. From small businesses to the big guys, I’ll write a little about how they go about their business.
In a recent interview I had the chance to sit down and talk to Chris Brull, chief marketer at Kawasaki Motors in Irvine.
Here’s what you’ll learn:
• How to transition from working on the agency side to client side
• How Kawasaki manages their brand
• How Kawasaki is listening to customers
• What analytic’s tools Kawasaki uses to measure success and engagement
• Kawasaki’s marketing mix
• How to stay ahead of the competition
• How Kawasaki’s team innovates
• How Kawasaki uses traditional and new media in their mix