How It’s Done is an inside look at the people in Orange County who are making things happen. From small businesses to the big guys, I’ll write a little about how they go about their business.
In a recent interview I had the chance to sit down and talk to Chris Brull, chief marketer at Kawasaki Motors in Irvine.
Here’s what you’ll learn: • How to transition from working on the agency side to client side • How Kawasaki manages their brand • How Kawasaki is listening to customers • What analytic’s tools Kawasaki uses to measure success and engagement • Kawasaki’s marketing mix • How to stay ahead of the competition • How Kawasaki’s team innovates • How Kawasaki uses traditional and new media in their mix
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How It's Done | Kawasaki Motors | #OC Metro Blogs http://t.co/YEKDVqta #Marketing #Careers
How It’s Done: Kawasaki Motors http://t.co/BrKAeWN5