How Its Done

By Bryan Elliott

How Its Done
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How It’s Done: Jeff Hayzlett, Kodak’s former CMO

As most of you know, I produce a TV show called Behind the Brand…

I had the chance to sit down and chat with Jeff Hayzlett, former Kodak CMO and author of the book “Running the Gauntlet” to talk about what went right and wrong at Kodak, how companies can survive in any economy and social media…

Here’s what you’ll learn:
• What is “the gauntlet” and how to survive it
• How to defeat naysayer’s and negative thinking
• How to lead and motivate your team
• The value of social media ROI
• Why you might need to fire yourself once in a while

Ask a question or join the conversation or let us know what you think!

Part 1

Part 2

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