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By Kimberly Porrazzo

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Aggressive advertising during recession pays off

Technically, the recession has been over for almost two years. Most businesses, however, are still waiting for the wave of recovery. If you’ve been one of those who has cut ad dollars, thinking that was how best to survive, take a look at the chart below. According to several surveys, those companies that aggressively advertised during a recession saw not only an increase in sales, but an increase in profits.

The surveys were published by Penton Research Services, Coopers & Lybrand, in conjunction with Business Science International.

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