You’re not just an entrepreneur, leader or executive – you’re a consumer. With that in mind, how often do you use your own insights to fuel improvements in your business? It helps to imagine what you, as a consumer, would expect from your own business – from excellent customer service right through to the look and feel of your brand and marketing initiatives. How often do you challenge your team (and yourself for that matter) to think from your client & customers’ point of view? It’s in the small, daily actions and interactions that your organization builds its profile and reputation in the community. The next time you face an organizational challenge, or you want to rejuvenate the mood in your organization, think like your customer.