Differentiate, or die.
What makes you (and your organization) any different from the millions of others out there? While that sounded a touch more judgmental than I was hoping, it’s an important question to ask. Our competition is on the prowl, and they’re wondering the same thing—“how am I going to achieve success amongst the fog of products and services available?” The answer: zero in on what we love AND what we’re doing really well; and identify a client base who appreciates, wants (not needs), and will pay for it. That convergence is your angle. And when defining your value proposition, don’t overlook the power of personality (yours), and those elements of your business or leadership style that are uniquely you. Differentiate & innovate or become irrelevant.