Tek Tips and Talk

By John Pitts

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Breaking News: Communication is Key

In past blogs, I’ve spent a lot of time discussing loyalty, time value, and being purposeful in your actions– all of which are invaluable assets to a successful business model. However, in order for a business to run as cohesively and productively as possible there is one key driving factor – communication.


As I mentioned in last week’s blog, at Tekcetera, we hold both monthly and weekly meetings to ensure that our team is “in the know,” and that upper management is sharing company news. Additionally, these meetings are important because it provides us, as leaders, the ability to work with our team to not only manage our expectations, but in turn manage our client’s expectations.

For me, I live by the ‘good news; bad news; no news’ law. In my experience, I’ve found that it is common for many people to operate under the ‘no news’ rule. Why? There are a variety of different reasons why, but I’ve mostly found it is for them to buy more time to reach the ‘good news’ stage. However, what individuals fail to see is that withholding news is not just buying time; it creates a breakdown in communication leading to counter productivity and poor time management.

As an employer, there is nothing better than receiving good news – whether it’s the completion of a new deal, a new client or a big win. Communicating good news is always fun. That being said while receiving bad news is never fun and can be a disappointment, as an employer, I am able to process the news and work towards correcting and rectifying the situation. No news means nothing – nothing can be done, nothing can be worked towards and nothing can be corrected or rectified.

Because of this, I strive to create an environment at Tekcetera where team members know they are in safe communication environment. Where good news will be met with a celebration, bad news will be met with a team ready to take on the challenges and not delivering news doesn’t even enter into the equation.

As a business leader, how do you stress the importance of communication to your team? Share your thoughts with us in the comments below.

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