How Its Done

How Its Done
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Introducing the new “Most Interesting Man in the World” Tim Ferriss

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Introducing the new “Most Interesting Man in the World” best-selling author, angel investor and life-hacker Tim Ferriss.

Don’t know him?

You might know Tim from his growing 4-Hour “doing something cool” franchise: The 4-Hour Work Week, The 4-Hour Body and now…wait for it…The 4-Hour Chef. In Tim’s own words this is a how-to-learn-any-skill-fast guide disguised as a cook book.

And it is eclectic. You’ll learn how to hurl a knife so that it sticks into anything. Learn to perfect your basketball 3-pointer (any LA Lakers players please take note), how to play guitar–and eat better + cook and prepare meals like a pro chef.

Watch the full Behind the Brand interview above, and tweet your questions to @BryanElliott, or leave them in our comments section below.

How it’s Done: Refresh Talent Agency

How It’s Done is an inside look at the people in Orange County who are making things happen. From small businesses to the big guys, I’ll write a little about how they go about their business.

As you may know I’m very involved in producing all kinds of content via my production company. I want to be at the intersection of ‘content’ and ‘context’ now and when broadcast TV is disrupted (like the music industry was) in 12-24 months like most experts predict.

I’m always on the look out for new talent and often need them for TV spots and photo or video shoots we’re doing for brands.

It’s a small world here in Orange County and I met Alice, founder and CEO of Refresh Talent Agency via a mutual friend and at one of our biz meetups at Linked Orange County.

I was super impressed with Alice’s personal background in brand marketing and strategy. This, combined with Refresh’s unique service offering, is how they are quietly building a reputation as one of the best talent agencies in OC and helping their clients do amazing projects.

Check out this video about Refresh Talent Agency:

Some of the key differentiators that I think are worth mentioning:

  1. Alice and team actually come from the client side of brand marketing and understand the needs of clients.
  2. Refresh Talent Agency isn’t just a database full of pretty people. They don’t just place models or talent blindly on projects. They work with the client to get as much info as possible about a shoot or project first. After finding the correct talent match, Refresh gives their talent a comprehensive download and prepares them for the job.
  3. Refresh continues to groom and train their growing database of models and talent to become the best they can be. Unlike bigger, less personal agencies, the Refresh team really seems genuinely concerned about helping their talent get new projects. This translates into strong loyalty and a great relationship between talent, Refresh and client.


It’s no wonder this little agency is doing big things in Orange County!

I’ve personally worked with Refresh recently on a project and can add my endorsement. Great people, great experience. I will definitely use them again.

If you’d like more info on Refresh Talent Agency, check them out here:

Refresh Talent Agency, Orange County, California


For inquiries/bookings:

I Quit.

I want to share a personal story that I think also has some important business lessons. Last week I did something significant–I quit. I quit making excuses and decided to get my fitness back after a long time of neglect.

To be blunt, I have felt like crap.

For starters, if I’m being totally honest, I’ve been pushing myself to the limit and it’s not healthy. I stay up late, work long hours and weekends, eat rushed meals in the car and exercise sporadically at best.

What does this have to do with business? If I really want to be at the top of my game I realized I need to be healthy, mentally and physically.

There’s another reason I’m trying to get fit. I’m about to go into production of a new TV show I’m producing and hosting called, “Looks Easy.”

So last week I started a regular work out routine with pro trainer Vito Lafata in Laguna Hills

It has been brutal but totally worth it.

Here are 4 business lessons that I was reminded about…

This may seem so basic but I think it’s worth unpacking and I hope that you get something from it–

1. Make a change–

I quit. I quit some bad habits. I quit making excuses and decided to get my butt in gear. I’ve found success in business the same way.

Sometimes you need to quit what’s not working and try something new. Take a risk that isn’t greater than the cost of failure.

Last year I took a pretty big risk and pivoted my business to focus on video production and original content. It’s paid off big time.

2. Rituals–

Rituals are so important and cut both ways. I call the negative rituals like eating poorly or neglecting a work out more like a rut.

The longer you’re in it, the harder it seems to get out. I’m now on a scheduled plan that includes eating right and regular fitness. It’s not easy but it’s definitely worth it.

Business is the same. It’s counter intuitive but Jonathan Fields in his book “Uncertainty” talks about creating healthy rituals as a way to unlock creativity …

3. Expert training–

I found one of the best in trainers in Orange County, my man Vito Lafata. Check out other useful free fitness tips here http://www.facebook.com/vito.lafata

My wife started out in group classes at Vito’s Boot Camp and told me about it. Because my sched is crazy I needed personal training.

It’s amazing how some expert training, the proper form and being taught the right way to do things can give you better results, faster. The opposite is also true. Incorrect training in fitness leads to injury. In business it can make or break your company.

For this same reason I bring in world class biz experts to Linked OC events to help you grow your business and solve your toughest challenges. http://likeconomics.eventbrite.com/

4. Consistency–

I’ve made a commitment to get fit and I’ve also told all of you so I’m accountable. Now I need to stick with it. Consistency is a challenge for any company whether it’s customer service, product quality or innovation. But so vital.

Consistency is critically important with your network as well. Are you keeping your connections warm? Do you come out to events to meet new people? How does it make you feel when people you haven’t talked to in a year call you up for a favor? Be consistent. Be present.

Hope this helpful!

How Skateboarders Are Saving the Environment

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Pierre Andre is the CEO and founder and Sole Technology, an action sports shoe and apparel company here in Lake Forest with brands like Etnies and Thirty-Two. There are some people who view the skateboard youth culture as a menace and you don’t have to go very far to see the “No Skateboarding” signs or blocks on public fixtures like rails, stairs another things street skaters use to do tricks.

But for the last 10 years Pierre and his team have been making a huge positive impact on the environment and the Orange County community. For example, Sole Technology made in-roads with the city and community and by building the largest free public skate park in the country. Their HQ and shoe production is about as “green” as you can be with solar panels and environmentally friendly shoes. They are also very socially aware and have initiatives that include saving the forests and planting trees…

Watch the full Behind the Brand interview above, and tweet your questions to @BryanElliott, or leave them in our comments section below.

Why No Brand is Too Big to Fail, Too Small to Succeed

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Brian Solis is the award-winning author of The End of Business as Usual, as well as a principal analyst at Altimeter Group, a prominent blogger and a keynote speaker. To get to where he is today, Solis worked in technology marketing and data-based development, but he challenged the conventional roles of those industries.

Watch the full Behind the Brand interview above, and tweet your questions to @BryanElliott, or leave them in our comments section below.

How It’s Done with Pro Skateboarder and Entrepreneur Tony Hawk

Tony Hawk is one of the most recognized athletes in the world. He’s a game-changer in many ways both on and off the half pipe. Tony first set the world on fire at venues like the X Games by being the first human to land a 900 (go ahead and Google it if you have no idea how hard this is.) But that didn’t stop Tony from innovating…

He has a hugely successful (legit) video game franchise, apparel line at mega retailer Kohl’s and others, a premium Youtube Channel called ‘The Ride Channel’ and The Tony Hawk Foundation that helps build skate parks for inner-city and urban kids. Orange County entrepreneurs and biz peeps can learn a lot from this pioneer.

Watch this recent interview from my show, Behind the Brand as I talk to Tony about business and being and entrepreneur …

Ask a question or join the conversation or let us know what you think!

How It’s Done with Dwight Schrute from NBC’s The Office–aka actor Rainn Wilson

You may know him as Dwight Schrute, the hilarious highly compulsive, narcissistic competitive know-it-all and arch-nemesis of Jim from NBC’s hit show The Office. But actor of TV and film Rainn Wilson is as entrepreneurial and socially minded as he is funny.

Watch this recent interview from my show, Behind the Brand as I talk to Rainn about business, being and entrepreneur and life’s big questions…

Here’s what you’ll learn:
• How entrepreneurs and biz peeps can start and ship something they are passionate about
• Why knowing when to quit or stay the course is key
• How to put the power in the hands of the people
• How to run and business and do social good
• How to overcome adversity

Ask a question or join the conversation or let us know what you think!

How It’s Done: Jeff Hayzlett, Kodak’s former CMO

As most of you know, I produce a TV show called Behind the Brand…

I had the chance to sit down and chat with Jeff Hayzlett, former Kodak CMO and author of the book “Running the Gauntlet” to talk about what went right and wrong at Kodak, how companies can survive in any economy and social media…

Here’s what you’ll learn:
• What is “the gauntlet” and how to survive it
• How to defeat naysayer’s and negative thinking
• How to lead and motivate your team
• The value of social media ROI
• Why you might need to fire yourself once in a while

Ask a question or join the conversation or let us know what you think!

Part 1

Part 2

6 Reasons Not to Procrastinate Networking

The problem with Orange County is also one of its greatest assets–there’s no shortage of things to do here. With work, family and all of the other fun activities that vie for our attention, who has time to keep their connections warm?

Here are 6 reasons you might want to make the time…

and a special perk for anyone who decides to take action–read on!


1. Get In the Game
Pro hockey legend Wayne Gretzky is famous for saying, “You miss 100% of the shots you never take.” If you’re only watching from the sidelines how do expect anything good to happen?

Step 1. Get in the game. Step 2. Take shots.

*(Use code: OCMETRO to get in the game for free on Feb. 22 for a very special event for a limited time. OC Metro has secured a block of tickets but when they’re gone, they’re gone. First come, first served…http://endofbusinessasusual.eventbrite.com/)

2. Get Noticed
In 2010 I founded a group called Linked Orange County that currently has 10,000+ members. We started with one member–me. I wanted to create something different from all of the other organizations and professional groups out there. Not a slow-moving city-run organization that is political, focused on revenue not people and dependent on member dues to survive…

Not a group that limits choices or excludes others based on industry or status…

Not a trick or scam to trap people with thinly veiled promotional events….

Linked Orange County is very different. First of all new media is a common thread that runs through everything we do. But that’s not all, it’s something you have to experience to understand…

My advice is to start networking to get noticed, but remember that (at first), no one cares about you. It’s a harsh reality but I’m willing to bet that aside from your family or significant other, no one–not your boss, colleagues or friends–are staying up late thinking, “I wonder how I can help Julie make more money, find new customers, grow her biz…”

If you want it, you have to make it happen. No one is going to hand it to you. No one cares about your brilliant idea or how great your services are as much as you, UNLESS it directly benefits THEM. Start networking to build relationships and get noticed.

3. You Get What You Give
I would rather be at the DMV instead of at some of the “traditional” networking events and mixers I’ve attended. But there’s something different happening here at a little group called Linked Orange County. Membership is free and we’re a diverse 10,000+ member cross section of OC that wants to stay ahead of the curve. But don’t show up to our event expecting to get without giving. Our events are great when you help them to be great. Does that make sense?

Help keep this group special. Don’t be “that guy.” Some people at events look like they are going to explode unless they unload their awesome idea on you. They are dancing around with excitement and and won’t shut up for 20 minutes. Be respectful of others’ time.

Remember what Steven Covey said in the classic book, 7 Habits of Highly Successful People, “Seek to understand before you are understood.” Don’t dominate the conversation. Ask about the other person first. Listen. Then talk and build friendships. If you pitch, do it in 60 seconds. Then wait for a response. If you get asked more about it, then exchange ideas and keep asking about the other person.

4. “Keep Your Connections Warm”
How do you feel about the friend who only shows up when he needs to borrow something or help moving furniture? My friend Chris Brogan said this plus, “No one likes desperation in relationships, no one likes it in business either.” Keep your connections warm, don’t let them get cold.

If it’s been 6 months and your first contact with me is a desperation call because you need help, that’s not cool. Don’t be a fair-weather friend. Keep your connections warm so that when you need help or you can help others you have a strong support system.

5. The Person Who Can Help Most is the Person You Least Expect
Sometimes you might not want to show up to an event because you don’t think the “right people” are there. In my experience the famous, notable, popular, wealthy–whatever people can’t help you or don’t care about helping. Don’t judge a book by its cover, you never know what someone can do for you or who they know that might make all the difference.

6. Pull Your Weight
If you are a member of a group or community, you have a responsibility. Remember the Little Red Hen? In the story of the Little Red Hen, the Hen decides to make some delicious bread. All of her friends want to eat it but no one is willing to help. There’s a lot of work to be done and the moral of the story is about pulling your weight, not being selfish and earning rewards.

One of my favorite quotes and the #1 principle upon which this community is founded is, “Be the change you want to see in the world.” If you really want to create something special, everyone needs to participate. What can we do when we do it together? The possibilities are endless…

How It’s Done | Kawasaki Motors

How It’s Done is an inside look at the people in Orange County who are making things happen. From small businesses to the big guys, I’ll write a little about how they go about their business.
In a recent interview I had the chance to sit down and talk to Chris Brull, chief marketer at Kawasaki Motors in Irvine.

Here’s what you’ll learn:
• How to transition from working on the agency side to client side
• How Kawasaki manages their brand
• How Kawasaki is listening to customers
• What analytic’s tools Kawasaki uses to measure success and engagement
• Kawasaki’s marketing mix
• How to stay ahead of the competition
• How Kawasaki’s team innovates
• How Kawasaki uses traditional and new media in their mix

Ask a question or join the conversation or let us know what you think!